fashion show

Fashion FAIL: Fashion Week of Rochester

This year I was giving it that chance... you know that moment, when you are pretty sure that you need to break up with someone, but you think of all the things you tell yourself that you have in common and say, "Ok, one more chance." The longer you've been together, the harder it is to break up.

It finally happened for me.

http://www.fashionweekofrochester.org




I wanted to believe in Fashion Week of Rochester (FWR). Why? Because I believe in the Fashion Industry. I believe in reaching each client, in making fashion both fun as well as functional. I want everyone to experience that spark of excitement that happens when you see yourself from a different point of view. Fashion can be dress-ups for grown ups. But, it's more than that. It is empowering. When your image tells the world who you are, and you will be, you are no longer pretending. You are focused and you are directing your own path, rather than anyone else telling you who you should be. Fashion can be a barometer for the economy and the mood of society; it can be a source for inspiration.

I wanted to believe in Fashion Week Of Rochester because I believe in Fashion. I also like to celebrate small businesses that deserve our business. And, finally, I wanted to part take in the excitement of the fall season, while supporting a good cause.



But, I just couldn't take it anymore. From the very beginning I felt torn by the name "Fashion Week of Rochester" because it implies that it is some sort of parallel to the world re-knowned "Fashion Week." We live in New York State, just hours away from one of the world capitals of Fashion, NYC. It's a bit of an exaggeration to assume the name "Fashion Week of Rochester". I suggest a name change to the likes of "Boutique Fashion Week," "East Side Fashion Showcase," or "Small Business Fashion Week". ANY of the latter would be more accurate, as FWR is showcasing primarily readymade, retail available in stores NOW, rather then forecasting future trends and collections.

But, aside from the name, the experience of Saturday night's Fashion on Franklin show (at the Temple Building) was bewildering...and embarrassing. From the moment we arrived, things seemed less than spectacular. It was raining. We asked for directions to the restrooms, to freshen up. The venue had no restrooms and we were asked to step back outside into the rain to use a dolled up porta-potty. When we finally got to our seats, there was confusion all over the place due to the awful choice to set seating up in columns, rather than rows. ANYONE that bought tickets with a guest was seated in front of or behind their guest. By the time many had finally acquired drinks from the understaffed, over crowded bar, the seating confusion led to a massive amount of $55 ticket holders never actually finding or taking their seats before or after the show began.

ON each seat sat a "swag bag" full or Reed Eye Associates supplies...and nothing more. Really? THIS is a fashion show? There wasn't ANYTHING else even remotely related to fashion that could have gone into that bag... not even a complimentary drink ticket. Completely disorganized, disappointing, and bewildering.

No hate to the dj when I say that the runway music choices felt outdated, like some middle age idea of what is/was "cool". Thankfully, one could tell that any music before/after the pre-determined catwalk tracks was left to the dj's better taste.

The show began without announcement and ended without much closure. The last designer of the night, Artistix, channeled the energy of a Metalcore striptease with 90s throwback denim, which was like getting splashed with cold water after the lack-luster musical choices and bag lady chic of the previous designers. I was not ready for my eyes to be bruised by a portly old rocker, stripping down to his bare, tatto-ed glory. Please, no more....this was when it got really good.

Our venerable East District council woman, Elaine Spaull, had the unfortunate quote of the night, "And now we know that we can help homeless children AND look good while doing it!" Oh, Elaine. Was it worth it to please that drunken east side audience? Is that what gets you the votes?

I had purchased a double glass of wine so that I wouldn't have to go back to the god-awful bar. I left before I was through with the first half. Cool Venue. Neat idea to "bring fashion to the masses." Poorly executed.

When all is said an done, you want to make fashion accessible to people by helping them understand how to utilize it as a tool. The Saturday night showing of FWR just made fashion seem silly and pointless. It was certainly dress-up for grown ups, presented with less than excellent organization or taste. But in that way that makes you wonder, "What was the point of all this again?"  As this event develops, will it become further and further away from what the Fashion Industry really is? Do I keep hoping that next year it will get better?

Should I cut my losses now or keep holding on?

It's that awkward moment when you know a break up is inevitable. Fashion Week of Rochester, we had some good times, but you're not representing the fashion industry well. It's over between us. Better luck next year.




The Nitty Gritty on Local Fashion



When something is described as "local," what comes to mind? 

The "shop local" guilt trip? Local farmers. Local musicians. A local fashion show?

Is the "local" label something special, intimate? sub par, amateur? 

Let's talk about local, Rochester fashion. What really irks me about a lot of local fashion events is that, often times, Rochester fashion events depict what is in stores currently, rather than what is being predicted for the the future. This means we are viewing merchandise for purchase, not fresh designs. "Fashion Week of Rochester" is the prime example. I got so pumped when I heard that there was a group of people trying to bring a Fashion Week to Rochester. But...

"Fashion Week of Rochester" cracks me up! Not because I scoff at the effort to increase awareness of the industry. (No, I applaud that!). Rather, it seems unprofessional and, yes, amateur to choose a title that DIRECTLY imitates the world renowned Fashion Week(s) of NYC, London, Paris, and Milan and yet so clearly has the exact opposite mission. 

Fashion Week throughout the world is a show case of designs a year before they hit stores. During fashion week, trends are acknowledged, analyzed and assessed. Designers garner inspiration. Merchandisers plan their purchases. Celebrities make appearances and the financial elite make purchases to have their hands on trends before anyone else does. 

In contrast, Fashion Week of Rochester is a local fashion event that encourages local business by showcasing what is currently in stores and ready to buy. It is an event for advertising, publicity, and a local celebration of garment sales...direct sales to you and I, the consumer. No prediction, no trend analysis, and no Rochester designers are showcased. It's a nice enough event to show off your latest hair style and a sexy pair of heels while enjoying a fancy cocktail. 

Rochester, let's celebrate FASHION by exposing some of the unique designers that are out there making it happen in our city. Do you know that they exist? Did you even know that we have local designers? 

I would like to applaud Tanvi Asher, of Peppermint Boutique for putting together Peppermint Origins: Sewn Seeds, a local showcase of fashion DESIGNS this Saturday, April 27th. Tanvi, designer behind the Peppermint collection, will be showing her designs for this Fall 2013 in collaboration with designers Andrea Geer and Josean Vargis. This collaboration of designers is as much about the educating the consumer as it is about viewing the designs. As described on sewnseeds.com, "The Show will be more than a display of fashion. Origins will show the entire journey of the designers, documenting their processes from inspiration to finished garment."

Brava, Tanvi and the Origins Collaborators! THANK YOU for taking the time to respect the consumer. What to expect?

I expect some glitz. I expect to wear my latest hair stye, a sexy pair of heels, and have a few great cocktail, too. But, this is more than a glamorized shopping bazaar. Beyond that, I expect to be educated and invigorated to support local designers who have professional talent and a long term vision for our city's fashion culture. Let's go get some fashion cred, Rochester.

(for more info and to purchase tickets, go to sewnseeds.com)




Review: Rochester Fashion Week, Saturday Show

The Height of Fashion

The height of this fashion show was it's fabulous close-r, Embrasse-Moi, who sent whimsical and bridal lingerie down the runway with taste and elegance. Clearly, they saved the best for last to keep people seated


If I didn't know better, I would have preferred to shop out of the Futurepointe costume wardrobe rather than off the actual vendors. Futurepointe, a vibrant, urban contemporary dance company in Rochester, was the heartbeat of the runway, gracing intermission with their usual lively, intoxicating performance. The perfect mix of retro glam and down-home, soul-healing creole, I felt like I was watching a retro inspired mardis gras parade. Definitely, the highlight of the show.

Image Copyright FUTURPOINTEDANCE.ORG.


I must mention that one model, especially, captured out attention like a starlet. She was a picture perfect runway walker with petite boyish features and the grace of a 1930s MGM Grand film star. I'll have to get back to you on the particulars, because there was no model listing..

but I am pretty positive this glory goes to the effervescent, Miss Nina Lutz.

Photo by Frank Petronio.



What to Know Before the Show

Lately, my clients have been interested in going to Fashion events in Rochester and the biggest question seems to be, "What is it like?" This usually means is, "What should I expect? Can anybody go? Will I feel out of place? What should I wear?"

The thing that separates the International Fashion Week that takes place in NYC, Londan, Milan and Paris from Rochester fashion events is being "fashion forward" as a opposed to fashion of the now. Our local events revolve around retailers showing off their current seasonal stock. During International Fashion Week, designers are previewing their collections a year in advance for retailers (buyers) to purchase. This means that the Fall Collections shown in Milan will be the styles that we begin to purchase and see in Rochester Boutiques in Fall 2012.


As tomorrow night is the kickoff to Fashion Week of Rochester with a Boutique Crawl, I am here to answer your questions.  


What should I expect? 


Lots of people, a lot of ladies traveling from boutique to boutique dressed sharply but not too fancy to be getting in and out of the car. Boutiques will have their best foot forward with a spread of wine and some cheese or fruit. Most likely, there will be local models milling about the store wearing the merchandise. 


At fashion shows, expect people to look sassy, be drinking a decent amount and be viewing upcoming displays of the vendor's merchandise for the season.Often there is a mini-performance during intermission.

Can Anybody go? Will I Feel Out of Place?


Anybody can go to the boutique crawl. Anybody can go to fashion shows, typically, although tickets should be purchased in advance. Feeling out of place is all about YOUR attitude. Go in a sassy outfit with a pep in your step and you will blend right in. 


What should I wear?

This is an excuse to look fabulous with no holds barred. Go for it. Dress up as much as you want. I suggest starting the outfit out right with some spectacular shoes and building your look from there. Just keep in mind that Rochester weather can be finicky! Bring an umbrella.




WARNING: Do not go in Jeans, a t-shirt and sneakers. You will look frumptastic and be casually dismissed immediately. I hate to sound superficial, but c'mon. It's a fashion event. Take some pride in yourself!

Rochester: Fashion Flash

Dear readers,

First off, my apologies for falling off the face of the earth this summer. I have been focusing energies on a fashion/beauty photographic project about to be wrapped up. (Images coming soon!) I am back and in business.

If it's any consolation, the fashion mood is JUST shifting now, as it always takes AMPLE time for Rochester to AMP up. But, never fear! Fashion is in the sweet smelling air of fall!


~andrea

Two major upcoming events will be defining style this season.


Fashion "Week" of Rochester

Rochester's first ever Fashion Week has been declared for Sept 30-Oct 2. More of a expose week-end, it boasts of a 3 day foray into what Rochester has to offer: a boutique crawl through 14 of the area's locally owned and operated destination stores; The Art of Fashion, a still modeled fashion show at Four Walls Art Gallery; and the weekend culminates with The Height of Fashion, a live runway show hosted by Rochester's own Memorial Art Gallery. This sounds built for success.

One criticism: scheduling for this event was not clearly defined online or in print until a mere 3 weeks before the event. Even the local area stores selling tickets were not updated with details before/at the point when tickets arrived. For the sake if fashion aficionados awaiting in anticipation, get your info out there sooner!
 
Eye Candy hosts during Fashion Week's Boutique Crawl Thurs, Sept 30th.
 

Dado Fall Fashion Show


Dado kicks off it's third bi-annual fashion show October 19 at Good Luck, with a preview of fall/winter samples to salivate over. Don't fix what ain't broke seems to be the theme, as jewelry shown remains to be by Mann's and Futurpointe performs at intermission for the second time consecutively. New to the mix and will be hair (and makeup?) by Rock, Paper, Scissors Salon, an up-and-coming salon in the area salon circuit. One can't help but wonder why Scott Miller pulled out of Dado's fall/winter preview to do Fashion Week of Rochester...makes for a slight sense of competition. But, who are we kidding, here? Rochester's scene is just burgeoning such that the reality is beaucoup room for growth. 

Ok, ladies and gents- get dapper, get set and GO!

Dado Fall Fashion Show- Tues, Oct 19th. The third bi-annual show slated to be a success.